Nearly 200 years before McDonald’s debuted the Happy Meal, tobacco companies figured out that consumers like a prize with their purchase. In the 1850s, they enclosed cigarette cards in the packaging. As with baseball cards, the front featured an image and the back information.
When Cigarettes Came with a Prize
When Cigarettes Came with a Prize
When Cigarettes Came with a Prize
Nearly 200 years before McDonald’s debuted the Happy Meal, tobacco companies figured out that consumers like a prize with their purchase. In the 1850s, they enclosed cigarette cards in the packaging. As with baseball cards, the front featured an image and the back information.